Panama breaks the “canal only” myth and positions itself as a new golf destination

For years, Panama has been seen through one lens only: the Canal.

But ten international travel agencies who joined the very first golf Fam trip discovered something completely different.

“I thought it would just be a city break with a Canal tour,” one agent admitted upon arrival.

Just three days later, the same agent was recording content for his golf groups, convinced he had uncovered a new Caribbean alternative with no direct competition.

The reason is simple. Panama is not sold as just a city. Nor only as a stopover.

It’s the only destination in the region where agencies can combine:

• World-class golf at Santa María Golf Club (PGA-level)
• Relaxation and beach escape at Buenaventura Golf & Beach Resort
• Cosmopolitan lifestyle, shopping and dining in Panama City—only 20 minutes away by Uber

Buenaventura Golf & Beach Resort

This combination allows travel professionals to design flexible packages: three days of urban discovery, four days of beach and golf relaxation, and back to the city in less than half an hour.

The inaugural event showed the potential for agencies across the U.S., Canada, Europe and Latin America: a new golf product that blends accessibility, luxury and diversity in a way no other regional destination currently offers.