Las Rozas Village and the Madrid Golf Courses Association (ACGM) have signed a collaboration agreement under which Las Rozas Village becomes an official sponsor of the Association. This strategic alliance is aimed at creating a more attractive experience by linking golf and shopping at both national and international levels.
The agreement was formalised at the Community of Madrid stand at FITUR, during an event attended by Mr. Esteban Liang, Business Director of Las Rozas Village, and Mr. Ignacio Cano, President of the Madrid Golf Courses Association, with the presence of the Deputy Minister for Tourism, Mr. Luis Martín Izquierdo.
A strategic alliance to strengthen the region’s tourism potential
This collaboration brings together two key assets of Madrid’s tourism offering: the top-level golf facilities represented by the 20 member courses of the ACGM, and Las Rozas Village, a destination where art merges with premium shopping. The shared objective is to enhance the promotion of the Community of Madrid by highlighting a distinctive proposition that combines golf, shopping, leisure and lifestyle.
Mr. Esteban Liang, Business Director of Las Rozas Village, stated:
“This agreement with the Madrid Golf Courses Association represents a key step in our strategy of collaborating with the region’s leading tourism stakeholders. Golf is a fundamental driver in attracting high-value international visitors and, through this alliance, we aim to actively contribute to positioning the Community of Madrid as a benchmark destination for premium tourism, creating synergies between sport, shopping, leisure and lifestyle that enrich the overall visitor experience.”
For his part, Mr. Ignacio Cano, President of the Madrid Golf Courses Association, commented:
“This agreement with Las Rozas Village strengthens our strategy to position and promote the Community of Madrid as a comprehensive tourism destination, capable of offering high-quality golf alongside first-class shopping, leisure and gastronomic experiences.”
He added:
“The incorporation of Las Rozas Village as an official sponsor of the Association represents a very important step in continuing to build a solid and attractive value proposition for both national and international visitors, aligned with the modern, open and cosmopolitan image of the capital.”
Both entities sign a strategic alliance with the aim of strengthening the position of the Community of Madrid as a leading international luxury and golf tourism destination.
Las Rozas Village will gain brand visibility through the Association’s official channels, and joint promotions will be carried out with golf courses across the Community of Madrid, targeting international golfers visiting the region.